If you’re looking to crack the code on how to sell products through GSA Advantage, you’re in the right place. Today, we’re diving into how to get your product in front of federal buyers—and how these tips can even apply if you’re selling services.
Let’s break it down using a fun, seasonal example: grills. Yes, that’s right—I’m using my GSA Schedule to sell high-end grills to the federal government. With grilling season just around the corner, it’s a great opportunity to show how a simple strategy can help your product stand out on GSA Advantage.
Step 1: Think Like a Federal Buyer
Before listing your product, ask yourself: “What would a federal buyer type into the search bar?”
Here’s a sample list of terms a buyer might use to find a grill:
- Gas Grill
- Propane Grill
- Grill
- Pellet Grill
- Charcoal Grill
- Electric Grill
- Kamado Grill
- Infrared Grill
- Portable Grill
Whatever your product is, lead with that term in both your product name and description. GSA Advantage isn’t Google—it doesn’t guess or personalize. It relies on clear, literal matching, so using exact terms matters.
GSA Advantage Product Listing Tips: Best Practices for Title, Description, and Image
Product Title
Use the core keyword first.
Example: If you’re selling a portable electric grill, name it:
“Portable Grill”
Product Description
Start with the keyword again, then expand with features and use-cases.
Example:
“Portable Grill, Floridian Electric Grill – ideal for year-round use. Lightweight at ___ lbs. Perfect for remote locations, field use, or small outdoor spaces.”
Always Include a Picture – You can see from the screen shot above how hard it is to figure out what is being sold without a picture. If your product doesn’t have a picture, a buyer is far less likely to click on it. Most federal buyers won’t go to your website—they’ll just scroll until they see a product that catches their eye.
Why This Works
GSA Advantage ranks results by relevance, not ads or popularity. If your listing matches the buyer’s search exactly—title, description, and image—you’re far more likely to show up at the top.
And here’s the kicker: people trust the top results. Just like on Amazon or Google, buyers tend to click the first few listings they see. That means a well-optimized product page can dramatically increase your sales.
Final Thoughts
Selling on GSA Advantage isn’t about being flashy—it’s about being clear, direct, and strategic. Match the buyer’s intent, make your listing informative, and never forget the image.
Whether you’re selling grills or government IT services, the formula is the same:
Speak the buyer’s language.
